Protecting Your Online Reputation
Awhile ago, I read an article about name squatting and how spammers and other ne’er-do-wells are registering company names on Twitter and other social networking sites. It seems that several brand names (Tim Hortons, Sears, and Coca-Cola) have been registered by squatters. This could potentially pose a problem for those companies should the people who registered those names choose to use them for evil.
The time it takes to build a good reputation is disproportionate to the time it takes to destroy one. I’m talking years vs. seconds. Not only do you have to worry about the natural misunderstandings that often occur online, but you have to also have to worry about internet abusers who thinks it’s fun to destroy another person’s reputation.
Case in point: Exxon Moblie Corp had someone register a Twitter account and person tried to pass themselves off as a representative of the company. While the damage was minimal (at a time when gas was almost $4.00 a gallon in the US, I would say that Exxon dodged a bullet), the incident highlights the need for businesses and individuals to be proactive and vigilante about what is happening with their names online.
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