Posts Tagged "Marketing Techniques"

Sniper Scope – Increasing Sales by Defining Your Target Market

Posted by Arwen Taylor on Nov 4, 2011 in Marketing Strategies | Comments Off

I made the same mistake that a lot of first time business owners make. I thought I wanted everyone to be my customer. After all, the more customers I reached, the more money I made, right?

Wrong.

In reality, I only wanted to attract the people who could benefit from the services I offered, who I could actually help, and who were willing to pay the asking price. By trying to go after anyone and everyone, I attracted people who didn’t fit all of the criteria. Either they wanted my help but I couldn’t help them or they were willing to pay for assistance but they didn’t need the exact services I provided.

These types of situations could have been avoided I had simply taken the time to define my target market.

What is a Target Market?

A target market is a group of people, usually defined by a set of demographics such as age, gender and location, who are most likely to buy your product or service. Put another way, these are the people who have a problem and need your product to solve it.