Competing on Authority – An Internet Marketing Strategy that Works

Posted by Arwen Taylor on Jul 24, 2011 in Marketing Strategies | 0 comments

I’ve been doing a lot of reading on different marketing strategies and one that keeps popping up as probably the best long term internet marketing strategy is the cultivation of authority in your niche. I say long term because, let’s face it, there are a lot of things you can do to generate traffic and make money with your internet business in the short term.

However, if you are in it for the long haul, and especially if you are looking to generate a stream of passive income, then you need an internet marketing strategy that will pull in the leads whether you are working your business or on vacation in Maui. The best way to that level of business success is to prove yourself to be an expert in your niche.

What is Authority Marketing?

Authority Marketing is the process of convincing other people that you are one of the leading authorities in your field of business and then leveraging that authority to generate a steady stream of clients and income. This internet marketing strategy is not new. In fact, it has been the business strategy of choice for the top names in every industry since the dawn of commercialism.

When you think about it, who do you turn to when you need help solving problem? Whose advice are you most likely to trust? When you want the best product or service, what’s the first name that pops in your mind? Generally, it’s going to be a person or a company that has proven themselves to be knowledgeable about the subject at hand and who can provide effective solutions to your problems.

Website Statistics You Should Track

Posted by Arwen Taylor on Jul 2, 2011 in Internet Tools and Services | 0 comments

The majority of bloggers track how many people visit their blog each day which is a nice number to know if you are only interested in the quantity of traffic your blog gets. For those of you interested in improving the quality of traffic that comes to your blog, here are seven stats you should be keeping an eye on.

Referrals

Your link referral stats will show you how visitors found your website. When someone clicks on your link from another site, such as a search engine, a good traffic stat program will log the url of the website your visitor came from.

With this stat you can see who’s linking to your website. If the visitor came from a search engine such as Yahoo or Google, the referral will also log what keywords the person typed in which will help you in your search engine marketing.

You can also catch copyright thieves simply by including links to other pages on your website in your articles. Most content thieves are too lazy to strip out links in the articles they steal so you should investigate any referral links you do not recognize to make sure no one is using your material without your permission.