Marketing Strategies

Competing on Authority – An Internet Marketing Strategy that Works

Posted by Arwen Taylor on Jul 24, 2011 in Marketing Strategies | Comments Off

I’ve been doing a lot of reading on different marketing strategies and one that keeps popping up as probably the best long term internet marketing strategy is the cultivation of authority in your niche. I say long term because, let’s face it, there are a lot of things you can do to generate traffic and make money with your internet business in the short term.

However, if you are in it for the long haul, and especially if you are looking to generate a stream of passive income, then you need an internet marketing strategy that will pull in the leads whether you are working your business or on vacation in Maui. The best way to that level of business success is to prove yourself to be an expert in your niche.

What is Authority Marketing?

Authority Marketing is the process of convincing other people that you are one of the leading authorities in your field of business and then leveraging that authority to generate a steady stream of clients and income. This internet marketing strategy is not new. In fact, it has been the business strategy of choice for the top names in every industry since the dawn of commercialism.

When you think about it, who do you turn to when you need help solving problem? Whose advice are you most likely to trust? When you want the best product or service, what’s the first name that pops in your mind? Generally, it’s going to be a person or a company that has proven themselves to be knowledgeable about the subject at hand and who can provide effective solutions to your problems.